Virtual PPC Manager

Job Type: Full-Time, Remote
Location: Remote (Global)
Experience Level: Mid to Senior Level

Job Overview:

We are seeking a highly skilled and motivated Virtual PPC (Pay-Per-Click) Manager to join our dynamic and growing digital marketing team. This role is perfect for someone who is passionate about digital marketing, thrives in a fast-paced environment, and has a proven track record in managing and optimizing PPC campaigns. As a Virtual PPC Manager, you will be responsible for developing, implementing, and managing PPC strategies across multiple platforms, ensuring the highest possible ROI for our clients.

Key Responsibilities:

1. PPC Strategy Development:
   • Develop, implement, and manage comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels including Facebook, Instagram, LinkedIn, and Twitter.
   • Conduct in-depth keyword research to identify high-performing keywords that align with the business objectives.
   • Stay up-to-date with the latest trends and best practices in PPC and search engine marketing.
2. Campaign Management:
   • Create, manage, and optimize PPC campaigns to drive traffic, increase conversions, and maximize ROI.
   • Monitor and analyze campaign performance regularly, adjusting strategies as needed to achieve optimal results.
   • Utilize A/B testing to assess the effectiveness of ad creatives, landing pages, and other campaign elements.
   • Work with creative teams to develop compelling ad copy, images, and videos that resonate with target audiences.
3. Analytics and Reporting:
   • Utilize analytics tools such as Google Analytics, SEMrush, or other industry-standard tools to track and report on PPC performance.
   • Generate weekly, monthly, and quarterly reports on campaign performance, providing insights and recommendations for improvement.
   • Analyze data to identify trends, patterns, and areas for improvement, ensuring that campaigns are continually optimized for better performance.
4. Budget Management:
   • Develop and manage PPC budgets, ensuring that spending is aligned with client goals and KPIs.
   • Monitor daily and monthly budget caps, ensuring that spending is within the allocated limits.
   • Optimize bids and budgets based on performance metrics to ensure the best possible return on investment.
5. Client Communication and Collaboration:
   • Regularly communicate with clients to discuss campaign performance, strategies, and areas for improvement.
   • Collaborate with internal teams including SEO, content, design, and development to ensure that PPC strategies are integrated with overall marketing efforts.
   • Provide expert advice and recommendations to clients on how to improve their PPC campaigns and achieve their business objectives.
6. Competitor Analysis:
   • Conduct competitor analysis to identify opportunities and threats in the market.
   • Monitor competitor activities, including ad strategies and keyword bidding, to stay ahead of the competition.
7. Compliance and Quality Assurance:
   • Ensure that all PPC campaigns comply with platform policies and guidelines.
   • Conduct regular audits of PPC accounts to ensure quality and performance standards are met.
   • Implement and monitor tracking codes and conversion pixels to ensure accurate data collection.

Required Skills and Qualifications:

• Experience: A minimum of 3-5 years of experience in managing PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels.
• Technical Proficiency: Strong knowledge of PPC management tools and platforms such as Google Ads, Bing Ads, Facebook Ads Manager, Google Analytics, SEMrush, and others.
• Analytical Skills: Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creativity: Ability to develop creative ad copy and visuals that resonate with target audiences.
• Budget Management: Experience in managing large PPC budgets and maximizing ROI.
• Communication: Strong verbal and written communication skills with the ability to articulate complex concepts to clients and team members.
• Time Management: Exceptional time management skills with the ability to handle multiple projects and deadlines simultaneously.
• Certification: Google Ads and Google Analytics certifications are preferred.

Desired Traits:

• Proactive: A self-starter who takes initiative and is always looking for ways to improve campaign performance.
• Detail-oriented: Strong attention to detail with a focus on accuracy and quality.
• Team Player: Ability to work collaboratively with cross-functional teams and contribute to the company's overall success.
• Adaptability: Ability to quickly adapt to changing trends, technologies, and client needs.
• Passion: A genuine passion for digital marketing and a desire to stay at the forefront of industry trends.

Benefits:

• Remote Work: Enjoy the flexibility of working from anywhere in the world.
• Professional Development: Opportunities for continuous learning and growth within the digital marketing field.
• Collaborative Environment: Work with a talented and supportive team that values creativity, innovation, and excellence.
• Competitive Compensation: Attractive salary package commensurate with experience and performance.
• Work-Life Balance: Flexible working hours to help you balance personal and professional responsibilities.

How to Apply:

If you are a results-driven PPC professional looking for a challenging and rewarding role, we would love to hear from you. Please submit your resume, cover letter, and any relevant portfolio or case studies that demonstrate your PPC expertise.