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Digital Ad Operations Manager

$75,000.00
Ad Operations
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Description

Digital Ad Operations Manager

Location: Remote
Job Type: Full-Time
Experience Level: Mid to Senior-Level

About the Role:

As a Digital Ad Operations Manager, you will play a pivotal role in managing the end-to-end process of digital advertising campaigns. This role is critical in ensuring the successful execution and performance of our clients’ advertising strategies across various digital platforms. You will collaborate closely with cross-functional teams, including marketing, sales, and analytics, to deliver data-driven results that align with our clients' business objectives.

Key Responsibilities:

  1. Campaign Management:
    • Oversee the entire lifecycle of digital ad campaigns, from setup to execution, optimization, and reporting.
    • Collaborate with clients and internal stakeholders to understand campaign objectives, target audience, and key performance indicators (KPIs).
    • Ensure timely and accurate trafficking of ad campaigns across multiple platforms including Google Ads, Facebook, LinkedIn, and programmatic networks.
    • Implement tracking pixels and manage tag management systems to ensure accurate performance tracking.
  2. Optimization and Reporting:
    • Monitor campaign performance daily, identifying trends and making real-time adjustments to optimize for maximum ROI.
    • Use A/B testing, audience segmentation, and other techniques to enhance campaign effectiveness.
    • Provide detailed performance reports and insights to clients and internal teams, highlighting key metrics such as CTR, conversion rates, and CPA.
    • Develop strategies for continuous improvement of ad operations processes to enhance efficiency and effectiveness.
  3. Technical Management:
    • Manage and troubleshoot ad delivery issues, including discrepancies in data, incorrect tracking, and other technical challenges.
    • Work with third-party ad servers and platforms to ensure seamless delivery of ads.
    • Stay updated on industry trends, new technologies, and best practices in ad operations and digital marketing.
    • Manage and maintain ad servers, DSPs, and other relevant technology platforms.
  4. Collaboration and Communication:
    • Act as the primary point of contact for all ad operations-related matters, providing support and guidance to clients and internal teams.
    • Collaborate with creative teams to ensure that ad creatives meet technical specifications and are delivered on time.
    • Work closely with the analytics team to ensure that campaign performance data is accurate and actionable.
    • Liaise with external vendors and partners to ensure the smooth operation of campaigns.
  5. Compliance and Quality Assurance:
    • Ensure all campaigns comply with industry standards and regulations, including GDPR, CCPA, and other data privacy laws.
    • Conduct regular audits of campaigns to ensure accuracy, performance, and adherence to best practices.
    • Implement quality assurance processes to catch and rectify any errors before campaigns go live.
  6. Budget Management:
    • Oversee campaign budgets, ensuring efficient allocation of spending across channels to achieve the best possible outcomes.
    • Monitor pacing to ensure that campaigns remain within budget while still meeting performance goals.
    • Provide clients and internal teams with budget forecasts and recommendations based on historical performance data.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
  • 4+ years of experience in digital ad operations, preferably within an agency or fast-paced environment.
  • Proficiency in ad-serving platforms such as Google Ad Manager, DoubleClick, or similar.
  • Strong understanding of programmatic advertising, RTB, and DSPs.
  • Expertise in data analytics tools such as Google Analytics, Adobe Analytics, or similar.
  • Experience with tag management systems (e.g., Google Tag Manager).
  • Advanced knowledge of digital marketing principles, including SEO, SEM, social media, and display advertising.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication and interpersonal skills.
  • Ability to work independently in a remote environment, with strong time management and organizational skills.

Key Competencies:

  • Technical Proficiency: Deep understanding of digital ad technologies, platforms, and best practices. Ability to troubleshoot and resolve technical issues efficiently.
  • Analytical Mindset: Ability to interpret complex data, draw insights, and translate them into actionable strategies.
  • Collaboration: Strong ability to work cross-functionally, managing relationships with both internal and external stakeholders.
  • Adaptability: Ability to thrive in a fast-paced environment with shifting priorities. Open to learning new technologies and methodologies.
  • Project Management: Strong organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • Flexible working hours with a fully remote work environment.
  • Professional development opportunities and support for continuing education.
  • Generous paid time off, including holidays and personal days.

Why Join Us?

This is an exciting opportunity for a driven and experienced Digital Ad Operations Manager to take their career to the next level in a fully remote position. You will have the chance to work with a dynamic team of professionals who are passionate about delivering exceptional results for our clients. If you are a self-starter with a knack for managing complex digital advertising campaigns, we would love to hear from you.

Apply today and become a key player in our mission to deliver top-tier digital advertising solutions

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