Digital Advertising Campaign Manager
Description
Digital Advertising Campaign Manager (Remote)
Job Overview:
We are seeking an experienced and strategic Digital Advertising Campaign Manager to join our dynamic team. This remote role requires a highly skilled professional who can lead and manage digital advertising campaigns across multiple platforms, driving engagement, conversions, and ROI for our clients. The ideal candidate will have a deep understanding of digital marketing strategies, analytics, and a proven track record in managing and optimizing successful campaigns. As a Digital Advertising Campaign Manager, you will work closely with cross-functional teams, including marketing, creative, and analytics, to deliver high-impact campaigns that meet our clients' goals.
Key Responsibilities:
1. Campaign Strategy and Planning:
- Develop comprehensive digital advertising strategies that align with the client's business goals and target audience.
- Conduct market research and analyze competitors' strategies to inform campaign planning.
- Identify key performance indicators (KPIs) and set measurable objectives for each campaign.
- Collaborate with clients and internal teams to ensure alignment on campaign goals, messaging, and creative direction.
2. Campaign Execution and Management:
- Plan, execute, and manage digital advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and programmatic networks.
- Oversee the creation of ad copy, visuals, and other creative assets, ensuring they align with the overall campaign strategy.
- Implement A/B testing and other optimization techniques to improve campaign performance.
- Monitor and adjust budgets, bids, and placements to maximize ROI while adhering to clients' budget constraints.
3. Performance Analysis and Reporting:
- Track, measure, and analyze the performance of digital advertising campaigns using tools like Google Analytics, Facebook Insights, and other analytics platforms.
- Generate detailed reports on campaign performance, highlighting key metrics such as CTR, CPC, CPA, and conversion rates.
- Provide actionable insights and recommendations for campaign optimization based on data analysis.
- Present findings and reports to clients and internal stakeholders, offering strategic advice on future campaigns.
4. Client Relationship Management:
- Serve as the primary point of contact for clients, addressing their questions, concerns, and feedback promptly.
- Build and maintain strong relationships with clients, ensuring high levels of satisfaction and retention.
- Regularly communicate campaign progress, performance, and any changes or updates to clients.
- Collaborate with clients to refine and adjust campaign strategies based on performance data and evolving business needs.
5. Team Collaboration and Leadership:
- Work closely with internal teams, including marketing, creative, and analytics, to ensure cohesive and effective campaign execution.
- Lead and mentor junior team members, providing guidance and support in their professional development.
- Coordinate with external vendors and partners, such as ad networks and media buyers, to ensure seamless campaign execution.
- Stay up-to-date with the latest industry trends, tools, and best practices, sharing knowledge and insights with the team.
6. Budget Management:
- Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize impact.
- Track and report on budget expenditures, ensuring campaigns stay within agreed-upon financial parameters.
- Identify opportunities for cost savings and increased efficiency in campaign execution.
7. Continuous Improvement:
- Conduct post-campaign analysis to identify successes, areas for improvement, and lessons learned.
- Implement continuous improvement processes to enhance campaign performance over time.
- Stay informed about the latest advancements in digital advertising, testing new strategies, tools, and platforms to keep campaigns cutting-edge.
Qualifications:
Education:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field. Advanced degrees or certifications in digital marketing are a plus.
Experience:
- Minimum of 5 years of experience managing digital advertising campaigns across various platforms.
- Proven track record of delivering successful digital campaigns with measurable results.
- Experience working in a fast-paced, client-facing environment.
Skills:
- Strong understanding of digital marketing channels, including search, social, display, video, and programmatic advertising.
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and others.
- Excellent analytical skills, with the ability to interpret complex data and turn it into actionable insights.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Exceptional communication skills, both written and verbal, with the ability to present ideas and results clearly and persuasively.
- Creative thinking and problem-solving abilities, with a keen eye for detail.
- Ability to work independently in a remote environment while collaborating effectively with a team.
Additional Information:
- This is a full-time remote position, offering the flexibility to work from anywhere.
- Occasional travel may be required for client meetings or team events.
- Competitive salary and benefits package based on experience and qualifications.
- Opportunities for professional growth and development in a supportive and innovative environment.
Join our team and lead the charge in delivering high-performing digital advertising campaigns that drive real results for our clients. If you are a strategic thinker with a passion for digital marketing, we want to hear from you!