Digital Advertising Campaign Manager

Digital Advertising Campaign Manager (Remote)

Job Overview:

We are seeking an experienced and strategic Digital Advertising Campaign Manager to join our dynamic team. This remote role requires a highly skilled professional who can lead and manage digital advertising campaigns across multiple platforms, driving engagement, conversions, and ROI for our clients. The ideal candidate will have a deep understanding of digital marketing strategies, analytics, and a proven track record in managing and optimizing successful campaigns. As a Digital Advertising Campaign Manager, you will work closely with cross-functional teams, including marketing, creative, and analytics, to deliver high-impact campaigns that meet our clients' goals.

Key Responsibilities:

1. Campaign Strategy and Planning:

• Develop comprehensive digital advertising strategies that align with the client's business goals and target audience.
• Conduct market research and analyze competitors' strategies to inform campaign planning.
• Identify key performance indicators (KPIs) and set measurable objectives for each campaign.
• Collaborate with clients and internal teams to ensure alignment on campaign goals, messaging, and creative direction.

2. Campaign Execution and Management:

• Plan, execute, and manage digital advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, Twitter, and programmatic networks.
• Oversee the creation of ad copy, visuals, and other creative assets, ensuring they align with the overall campaign strategy.
• Implement A/B testing and other optimization techniques to improve campaign performance.
• Monitor and adjust budgets, bids, and placements to maximize ROI while adhering to clients' budget constraints.

3. Performance Analysis and Reporting:

• Track, measure, and analyze the performance of digital advertising campaigns using tools like Google Analytics, Facebook Insights, and other analytics platforms.
• Generate detailed reports on campaign performance, highlighting key metrics such as CTR, CPC, CPA, and conversion rates.
• Provide actionable insights and recommendations for campaign optimization based on data analysis.
• Present findings and reports to clients and internal stakeholders, offering strategic advice on future campaigns.

4. Client Relationship Management:

• Serve as the primary point of contact for clients, addressing their questions, concerns, and feedback promptly.
• Build and maintain strong relationships with clients, ensuring high levels of satisfaction and retention.
• Regularly communicate campaign progress, performance, and any changes or updates to clients.
• Collaborate with clients to refine and adjust campaign strategies based on performance data and evolving business needs.

5. Team Collaboration and Leadership:

• Work closely with internal teams, including marketing, creative, and analytics, to ensure cohesive and effective campaign execution.
• Lead and mentor junior team members, providing guidance and support in their professional development.
• Coordinate with external vendors and partners, such as ad networks and media buyers, to ensure seamless campaign execution.
• Stay up-to-date with the latest industry trends, tools, and best practices, sharing knowledge and insights with the team.

6. Budget Management:

• Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize impact.
• Track and report on budget expenditures, ensuring campaigns stay within agreed-upon financial parameters.
• Identify opportunities for cost savings and increased efficiency in campaign execution.

7. Continuous Improvement:

• Conduct post-campaign analysis to identify successes, areas for improvement, and lessons learned.
• Implement continuous improvement processes to enhance campaign performance over time.
• Stay informed about the latest advancements in digital advertising, testing new strategies, tools, and platforms to keep campaigns cutting-edge.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field. Advanced degrees or certifications in digital marketing are a plus.

Experience:

• Minimum of 5 years of experience managing digital advertising campaigns across various platforms.
• Proven track record of delivering successful digital campaigns with measurable results.
• Experience working in a fast-paced, client-facing environment.

Skills:

• Strong understanding of digital marketing channels, including search, social, display, video, and programmatic advertising.
• Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and others.
• Excellent analytical skills, with the ability to interpret complex data and turn it into actionable insights.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Exceptional communication skills, both written and verbal, with the ability to present ideas and results clearly and persuasively.
• Creative thinking and problem-solving abilities, with a keen eye for detail.
• Ability to work independently in a remote environment while collaborating effectively with a team.

Additional Information:

• This is a full-time remote position, offering the flexibility to work from anywhere.
• Occasional travel may be required for client meetings or team events.
• Competitive salary and benefits package based on experience and qualifications.
• Opportunities for professional growth and development in a supportive and innovative environment.

Join our team and lead the charge in delivering high-performing digital advertising campaigns that drive real results for our clients. If you are a strategic thinker with a passion for digital marketing, we want to hear from you!