Digital Media Buying Specialist

Location: Remote

Position Type: Full-Time

Job Overview:

We seek a highly skilled and motivated Digital Media Buying Specialist to join our dynamic team. This remote position offers an exciting opportunity for a results-driven individual passionate about digital advertising and media strategy. The ideal candidate will deeply understand digital media platforms, analytics, and optimization techniques to effectively manage and execute media buying campaigns. As a Digital Media Buying Specialist, you will be crucial in driving brand awareness, increasing engagement, and delivering measurable results through strategic media planning and buying.

Key Responsibilities:

1. Media Planning and Strategy:
   • Develop and implement comprehensive media buying strategies across various digital platforms, including social media, search engines, display networks, and programmatic advertising.
   • Collaborate with internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).
   • Conducted market research and analyzed industry trends to identify new opportunities and optimize media strategies.
2. Campaign Management:
   • Oversee the end-to-end management of digital media campaigns, including planning, execution, monitoring, and optimization.
   • Create and manage media plans, budgets, and schedules to ensure campaigns are delivered on time and within budget.
   • Coordinate with creative teams to develop compelling ad creatives and ensure alignment with campaign goals.
3. Performance Analysis and Optimization:
   • Monitor and analyze campaign performance using various analytics tools and platforms.
   • Track key metrics such as impressions, clicks, conversions, and ROI to assess the effectiveness of campaigns.
   • Utilize data-driven insights to make recommendations for optimization and adjust strategies as needed to achieve desired outcomes.
4. Vendor and Platform Management:
   • Build strong relationships with media vendors, publishers, and ad networks.
   • Negotiate media buys, placements, and pricing to maximize value and efficiency.
   • Stay updated on industry developments, new technologies, and emerging platforms to keep strategies current and innovative.
5. Reporting and Communication:
   • Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.
   • Provide clear and actionable feedback to internal teams and clients regarding campaign performance and strategy.
   • Address any issues or concerns promptly and effectively to ensure smooth campaign execution.
6. Compliance and Best Practices:
   • Ensure all media buying activities comply with industry regulations, guidelines, and best practices.
   • Adhere to company policies and procedures related to media buying and digital advertising.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience (3+ years) in digital media buying, with a strong track record of managing successful campaigns across various platforms.
• In-depth knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads, etc.) and programmatic media buying.
• Proficiency in analytics tools (e.g., Google Analytics, Tableau, etc.) and data interpretation.
• Excellent understanding of media planning, budgeting, and performance metrics.
• Strong negotiation skills and experience managing vendor relationships.
• Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
• Exceptional communication and presentation skills, with a keen attention to detail.

Desirable Skills:

• Certification in Google Ads, Facebook Blueprint, or similar digital advertising certifications.
• Experience with marketing automation platforms and CRM systems.
• Knowledge of SEO and content marketing strategies.
• Familiarity with emerging digital trends and technologies.

Why Join Us:

This is an exciting opportunity to be part of a forward-thinking team that values innovation and results. We offer a flexible remote work environment, a collaborative culture, and professional growth and development opportunities. As a Digital Media Buying Specialist, you can significantly impact our client's success while working in a supportive and dynamic setting.

Suppose you are a passionate digital media expert with a knack for driving successful campaigns and a desire to work remotely. In that case, we invite you to apply and contribute to our team's success.

Application Process:

To apply, please submit your resume and a cover letter outlining your relevant experience and why you are an excellent fit for this role. We look forward to reviewing your application and exploring your potential to join our team.