Online Content and Communications Strategist

Location: Remote
Position Type: Full-Time

About the Role:

We seek a highly skilled and creative Online Content and Communications Strategist to join our dynamic team. This role is critical for driving the online presence and communications strategy across various digital platforms. As the Online Content and Communications Strategist, you will create, manage, and optimize content that engages, informs, and inspires our target audience. Your primary focus will be developing strategies aligning with our brand voice, mission, and goals while ensuring consistent messaging across all channels.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and execute a comprehensive content strategy that aligns with the company’s brand, goals, and objectives.
   • Conduct thorough market research to understand the target audience, competitors, and industry trends.
   • Create content calendars and timelines to ensure consistent delivery of high-quality content.
   • Identify key content themes and topics that resonate with our audience, ensuring a balance between brand messaging, customer engagement, and SEO best practices.
2. Content Creation and Management:
   • Write, edit, and produce a wide range of content, including blog posts, articles, newsletters, social media updates, website copy, and more.
   • Collaborate with designers, videographers, and other content creators to produce multimedia content that enhances user experience.
   • Ensure all content is on-brand, consistent in style and tone, and optimized for search engines and the target audience.
   • Manage the editorial calendar, ensuring timely publication and promotion of content across all platforms.
3. Communications Strategy:
   • Develop and implement a strategic communications plan to enhance the company’s brand and reputation.
   • Craft clear, compelling messaging for internal and external communications, including press releases, email campaigns, and corporate announcements.
   • Monitor and respond to online conversations and inquiries, maintaining a positive and engaging brand presence.
   • Collaborate with PR teams to coordinate media outreach and maintain relationships with journalists, bloggers, and influencers.
4. Social Media Management:
   • Oversee the strategy and execution of the company’s social media presence across all platforms.
   • Create and curate engaging content for social media channels, ensuring alignment with overall content strategy.
   • Monitor social media trends, tools, and applications and apply that knowledge to increase the company’s social media presence.
   • Analyze social media metrics and use insights to improve engagement and reach.
5. SEO and Analytics:
   • Implement SEO best practices in content creation to drive organic traffic and improve search engine rankings.
   • Utilize analytics tools to track content performance and provide regular reports on key metrics, including traffic, engagement, and conversion rates.
   • Make data-driven recommendations for content optimization and strategy adjustments based on performance analysis.
6. Collaboration and Leadership:
   • Work closely with cross-functional teams, including marketing, product, and sales, to ensure content supports broader company initiatives.
   • Led and mentored junior content creators, guiding content development and strategy.
   • Coordinate with external partners, such as freelance writers, agencies, and influencers, to expand content reach and impact.
   • Act as a brand ambassador, ensuring all communications reflect the company’s values, mission, and goals.

Required Skills and Qualifications:

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 5+ years of experience in content strategy, digital marketing, or communications, with a proven track record of success.
• Exceptional writing and editing skills, with a keen eye for detail and accuracy.
• Strong understanding of SEO, content marketing, and digital analytics.
• Proficiency in content management systems (e.g., WordPress) and social media platforms.
• Experience in creating and managing content across various formats, including written, visual, and video.
• Ability to analyze and interpret data to inform content and communications strategies.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse teams and stakeholders.
• Creative and strategic thinker with a passion for storytelling and brand communication.

Preferred Qualifications:

• Experience in a remote working environment.
• Knowledge of graphic design and video editing tools.
• Familiarity with CRM and email marketing platforms.
• Experience in public relations or media outreach.

Why Join Us:

This is a fantastic opportunity to join a forward-thinking company that values creativity, innovation, and collaboration. We offer a flexible remote work environment, competitive salary, and professional growth and development opportunities. We would love to hear from you if you are passionate about creating compelling content and driving communication strategies that make an impact.

How to Apply:

Please submit your resume, a cover letter detailing your experience, and samples of your work.

We are committed to diversity and inclusion and encourage all qualified individuals to apply. We look forward to welcoming a new team member who shares our passion for excellence and innovation in digital content and communications.