Online Event Content Marketer

Location: Remote

Job Type: Full-time

Job Overview:

We seek a dynamic and creative Online Event Content Marketer to join our team. In this role, you will drive engagement and grow our brand’s presence through compelling content strategies that promote online events. You will work closely with various departments, including marketing, sales, and product teams, to create compelling content that resonates with our target audience. The ideal candidate is a strategic thinker with a passion for digital marketing, excellent writing skills, and experience creating content that drives traffic and conversions.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and execute a comprehensive content marketing strategy to promote online events, including webinars, virtual conferences, and workshops.
   • Identify key content themes and topics that align with the interests of our target audience and business objectives.
   • Collaborate with cross-functional teams to ensure content aligns with overall marketing strategies and business goals.
   • Conduct competitive analysis to identify content opportunities and gaps, staying ahead of industry trends.
2. Content Creation and Management:
   • Create high-quality, engaging content, including blog posts, email campaigns, social media posts, landing pages, video scripts, and promotional materials that drive event registration and attendance.
   • Manage the content calendar to ensure a consistent flow of content before, during, and after online events.
   • Optimize content for SEO, ensuring that it ranks well in search engines and drives organic traffic.
   • Work with graphic designers and video producers to create visually appealing and impactful content.
   • Ensure all content adheres to brand guidelines and maintains a consistent tone and voice across all platforms.
3. Promotion and Distribution:
   • Develop and implement multi-channel content distribution strategies to promote online events, including email marketing, social media, content syndication, and paid advertising.
   • Utilize social media platforms to build excitement and engage with the community, driving interest and registrations for online events.
   • Collaborate with influencers and industry experts to expand the reach of event content.
   • Monitor and respond to audience interactions across social media platforms, fostering engagement and community growth.
4. Analytics and Reporting:
   • Track and analyze content performance metrics, including traffic, engagement, conversion rates, and ROI.
   • Provide insights and recommendations based on data to optimize content strategies and improve future campaign performance.
   • Prepare detailed reports on the effectiveness of content marketing efforts, presenting findings to stakeholders.
   • A/B test content will determine what resonates best with the audience and optimize accordingly.
5. Collaboration and Communication:
   • Work closely with event organizers, speakers, and partners to gather content ideas and materials that enhance event promotion.
   • Communicate effectively with internal teams and external stakeholders to ensure content goals and strategy alignment.
   • Participate in brainstorming sessions to generate creative ideas for content marketing campaigns.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing, focusing on online events or digital campaigns.
• Proven track record of creating content that drives traffic, engagement, and conversions.
• Strong writing, editing, and proofreading skills, with a keen eye for detail.
• Experience with SEO best practices and content optimization techniques.
• Proficiency in content management systems (CMS), email marketing platforms, and social media management tools.
• Familiarity with tools like Google Analytics, HubSpot, or similar platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced, remote environment.
• Strong interpersonal skills and the ability to work collaboratively with cross-functional teams.
• Creative thinker with a passion for storytelling and digital marketing.

Preferred Qualifications:

• Experience in B2B or SaaS marketing.
• Familiarity with virtual event platforms and technologies.
• Knowledge of graphic design and video editing tools.
• Understanding of content marketing trends and best practices in the online event industry.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible working hours and the ability to work remotely from anywhere.
• Opportunities for professional development and growth.
• Collaborative and inclusive company culture.
• Access to the latest tools and technologies to support your work.
• Paid time off and holidays.

Application Process:

If you are a passionate content marketer with a knack for promoting online events, we would love to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and samples of your content work.

We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.