Online Event Marketing Coordinator (Remote)

Job Type: Full-Time (Remote)

Job Summary:

We seek an enthusiastic, results-driven Online Event Marketing Coordinator to join our dynamic team. This remote position offers the opportunity to work in a fast-paced, flexible environment while supporting the marketing efforts of virtual events, webinars, and online conferences. The ideal candidate will possess strong project management, digital marketing, and communication skills to drive the promotion and success of various virtual events. You will play a critical role in helping to strategize, execute, and measure the effectiveness of our event marketing campaigns to ensure maximum audience engagement and participation.

Key Responsibilities:

1. Event Promotion & Campaign Management:

• Planned, implemented, and managed digital marketing campaigns to promote online events such as webinars, virtual summits, and conferences.
• Develop comprehensive marketing plans for each event, detailing strategies for reaching target audiences through various digital channels such as email marketing, social media, content marketing, SEO, and paid advertising.
• Collaborate with the design and content teams to create compelling promotional materials, including event landing pages, email newsletters, social media posts, and banners.
• Monitor event promotion performance and adjust strategies as necessary to improve attendance and engagement metrics.

2. Audience Targeting and Growth:

• Identify key target audiences and develop customized marketing strategies to engage them effectively.
• Research and implement new tactics for increasing audience growth, driving event registrations, and improving conversion rates.
• Work closely with the sales and business development teams to identify and nurture prospects through personalized communication and event-specific promotions.
• Leverage data analytics to track attendee behavior, interests, and engagement to fine-tune marketing strategies and outreach methods.

3. Email Marketing Campaigns:

• Develop and execute email marketing campaigns to promote online events. This includes crafting email copy, building email lists, and tracking campaign performance.
• Create automated email workflows to nurture leads and follow up with registered attendees before, during, and after events.
• Perform A/B testing on email subject lines, content, and designs to optimize open rates, click-through rates, and overall campaign success.
• Ensure all email communications are aligned with event goals and branding standards.

4. Social Media Marketing:

• Managed and executed social media campaigns across LinkedIn, Facebook, Twitter, and Instagram to create buzz and awareness around events.
• Develop content calendars for social media platforms to keep a consistent flow of engaging, event-related posts.
• Analyze social media metrics and engagement data to refine campaigns and improve overall reach and impact.
• Engage with audiences in real-time during live virtual events and build an online community around event themes and topics.

5. Partnership Development:

• To promote online events and expand their reach, establish and manage relationships with influencers, industry organizations, and other external partners.
• Coordinate cross-promotional activities with partners, sponsors, and speakers to amplify event visibility and drive registrations.
• Manage and optimize affiliate marketing programs for online events, including tracking performance and payouts.

6. Content Creation & Management:

• Collaborate with the content team to develop and distribute event-related content, such as blog posts, guest articles, press releases, and video content.
• Manage the creation of event landing pages, ensuring they are optimized for conversions, mobile-friendly, and aligned with event branding.
• Work with the design team to ensure all visual assets are consistent, engaging, and on-brand.

7. Data Analysis & Reporting:

• Analytical tools (Google Analytics, HubSpot, etc.) are used to track and report on the performance of event marketing campaigns.
• Measure the success of various marketing strategies by analyzing registration numbers, attendee engagement, email metrics, social media engagement, and more.
• Provide post-event reports on marketing performance, highlighting key learnings, successes, and areas for improvement.
• Implement insights from data analysis to optimize marketing efforts for future events continuously.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital, event, or related roles.
• Proven experience in managing online event campaigns, including webinars and virtual conferences.
• Strong understanding of various digital marketing platforms, including email marketing tools, social media, and analytics.
• Proficiency in using marketing automation platforms like HubSpot, Marketo, or similar.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Strong copywriting and editing skills with an eye for detail and brand consistency.
• Experience managing paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads) is a plus.
• Data-driven mindset with the ability to analyze and interpret marketing data and KPIs.
• Creative problem-solving abilities and a passion for staying up-to-date with the latest marketing trends.
• Ability to work independently and remotely while collaborating effectively with cross-functional teams.

Personal Attributes:

• Strong communication and interpersonal skills to collaborate with internal teams and external partners.
• Highly organized, self-motivated, and able to work autonomously while managing deadlines.
• Adaptable and open to learning in a fast-paced, ever-evolving environment.
• Passionate about digital marketing and eager to implement innovative ideas to drive event success.