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Remote Digital Communications Specialist

$67,000.00
Digital Communications
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Description

Remote Digital Communications Specialist

Job Type: Full-Time, Remote

Location: Remote (Worldwide)

Reports To: Director of Communications

Job Summary: We seek a highly skilled and motivated Digital Communications Specialist to join our team remotely. The ideal candidate will be responsible for crafting, executing, and optimizing digital communication strategies across various platforms. This role demands a creative thinker with strong writing skills, technical expertise, and a deep understanding of digital trends. You will work closely with the marketing and content teams to drive engagement, increase brand awareness, and support our communication objectives.

Key Responsibilities:

  1. Develop and Execute Digital Communication Strategies:
    • Design and implement comprehensive digital communication plans that align with the company's goals and objectives.
    • Coordinate with the marketing and content teams to ensure consistent messaging across all digital channels.
    • Utilize data-driven insights to refine communication strategies and improve audience engagement.
  2. Content Creation and Management:
    • Create, edit, and manage content for various digital platforms, including social media, email newsletters, blogs, and websites.
    • Ensure content is engaging, accurate, and optimized for SEO to drive organic traffic.
    • Collaborate with graphic designers and video producers to create multimedia content that enhances messaging.
  3. Social Media Management:
    • Manage and grow the company’s social media presence on LinkedIn, Twitter, Instagram, and Facebook platforms.
    • Develop and execute social media campaigns that align with the company’s brand voice and marketing goals.
    • Monitor social media channels for trends, feedback, and opportunities to engage with the audience.
  4. Email Marketing:
    • Develop and manage email marketing campaigns, including creating newsletters, promotional emails, and automated drip campaigns.
    • Analyze email campaign performance and suggest improvements based on open rates, click-through rates, and conversion metrics.
  5. Analytics and Reporting:
    • Monitor and analyze the performance of digital communication campaigns using tools like Google Analytics, social media analytics, and email marketing platforms.
    • Provide regular reports to the management team on key performance indicators (KPIs), such as engagement rates, website traffic, and lead generation.
    • Use data to make informed decisions and recommendations for future campaigns.
  6. Search Engine Optimization (SEO):
    • Implement SEO best practices across all digital content to improve search engine rankings and increase organic traffic.
    • Conduct keyword research and optimize content accordingly.
    • Stay updated on the latest SEO trends and algorithm changes.
  7. Crisis Communication:
    • Assist in developing and executing crisis communication plans to manage the company’s reputation during critical situations.
    • Prepare timely and effective responses to public relations issues as they arise.
  8. Collaboration and Coordination:
    • Work closely with cross-functional teams, including marketing, sales, product development, and customer service, to ensure cohesive communication strategies.
    • Provide digital communication support for company events, product launches, and other promotional activities.
  9. Brand Consistency:
    • Ensure all digital communication reflects the company’s brand values, tone, and voice.
    • Maintain consistency across all platforms to reinforce brand identity and trust.
  10. Continuous Improvement:
    • Stay current with the latest digital communication trends, tools, and technologies.
    • Continuously evaluate and improve processes to enhance efficiency and effectiveness.
    • Attend webinars, workshops, and training sessions to develop skills and knowledge in digital communications further.

Qualifications:

  • Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
  • Minimum 3-5 years of experience in digital communications, social media management, or related roles.
  • Proven experience in creating and executing digital communication strategies.
  • Exceptional writing, editing, and storytelling skills.
  • Proficiency in digital tools such as Google Analytics, Hootsuite, Mailchimp, WordPress, and Adobe Creative Suite.
  • Strong understanding of SEO, SEM, and social media algorithms.
  • Ability to analyze data and generate actionable insights.
  • Excellent organizational and project management skills.
  • Ability to work independently in a remote environment and manage multiple projects simultaneously.
  • Strong interpersonal skills and the ability to collaborate with cross-functional teams.
  • High attention to detail and a commitment to quality.

Preferred Qualifications:

  • Experience working in a remote environment.
  • Knowledge of HTML/CSS and basic web development skills.
  • Familiarity with video production and editing.
  • Experience with customer relationship management (CRM) tools.

Why Join Us:

  • Flexibility: Work from anywhere in the world with a flexible schedule.
  • Growth Opportunities: We provide ongoing learning and development opportunities to help you advance your career.
  • Impact: Play a critical role in shaping the company’s digital presence and communication strategies.
  • Collaborative Environment: Be part of a dynamic, supportive team that values creativity and innovation.

Application Process: Interested candidates should submit their resume, a cover letter detailing their experience in digital communications, and a portfolio showcasing relevant work. Only shortlisted candidates will be contacted for an interview.

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