Remote Digital Event Marketer

Job Type: Full-time (Remote)

Job Overview:
We seek a dynamic and results-driven Digital Event Marketer to join our team. The successful candidate will play a crucial role in driving the growth and success of our virtual events through innovative digital marketing strategies. As a Remote Digital Event Marketer, you will be responsible for planning, executing, and optimizing digital marketing campaigns to ensure the promotion and success of various online events, including webinars, conferences, product launches, and workshops. You will collaborate closely with cross-functional teams, including event planners, content creators, and designers, to create compelling event experiences that engage and convert attendees. This role is perfect for a creative and data-driven individual with a passion for event marketing and a deep understanding of the digital landscape.

Key Responsibilities:

1. Event Promotion Strategy:
   • Develop and execute comprehensive digital marketing strategies to promote virtual events and drive registration and attendance.
   • Identify target audiences and craft personalized messaging and marketing campaigns tailored to different segments.
   • Collaborate with the content team to create engaging event landing pages, email campaigns, social media posts, and other promotional content.
   • Leverage digital marketing channels such as email marketing, social media, paid advertising, SEO, and influencer marketing to maximize event visibility and registrations.
2. Content Creation & Optimization:
   • I work closely with designers and copywriters to create compelling, on-brand promotional content, including event invitations, blog posts, videos, and infographics.
   • Write persuasive copy for landing pages, email sequences, social media posts, and advertisements to effectively communicate the value of attending the event.
   • Ensure all event-related content is optimized for SEO to drive organic traffic and increase event visibility.
3. Email Marketing Campaigns:
   • Develop and execute email marketing campaigns to drive event registrations, nurture leads, and keep attendees engaged before and after the event.
   • Segment and analyze email lists to ensure targeted messaging and increase conversion rates.
   • Monitor email performance metrics and continuously optimize campaigns for better results.
4. Social Media Marketing:
   • Manage and grow social media channels by promoting events and engaging with the audience in real-time.
   • Planned and executed social media campaigns across LinkedIn, Facebook, Twitter, and Instagram to promote event registration and engagement.
   • Collaborate with influencers and partners to expand the reach and drive event awareness.
5. Paid Advertising Campaigns:
   • Planned and executed paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to drive event registration.
   • Manage advertising budgets, optimize bids, and analyze campaign performance to ensure maximum return on investment (ROI).
   • Conduct A/B testing on creatives, messaging, and targeting to refine and improve ad performance.
6. Event Analytics & Reporting:
   • Track, analyze, and report key event performance metrics such as registrations, attendance, engagement, and conversion rates.
   • Measure the success of digital marketing efforts using tools like Google Analytics, HubSpot, or other analytics platforms.
   • Provide insights and recommendations for future events based on data analysis to improve event performance continuously.
   • Monitor competitor activity and industry trends to ensure we stay ahead of the curve.
7. Attendee Engagement & Retention:
   • Develop strategies to engage attendees before, during, and after the event to enhance their experience and maximize retention.
   • Create post-event follow-up campaigns to nurture attendees and encourage participation in future events.
   • Collect feedback from attendees and use insights to improve future event experiences.
8. Collaboration & Communication:
   • Collaborate with internal teams, including event planners, product managers, and sales, to ensure alignment on event goals and objectives.
   • Work with external partners, sponsors, and influencers to promote events and expand reach.
   • Provide regular updates to stakeholders on the progress of event marketing campaigns and key performance indicators (KPIs).

Skills & Qualifications:

• Proven experience as a digital marketer focusing on event promotion, preferably in the B2B space.
• Strong understanding of digital marketing channels and tools, including social media, email marketing, paid advertising, SEO, and analytics.
• Excellent copywriting and content creation skills with the ability to craft compelling, on-brand messages that drive action.
• Experience with marketing automation tools like HubSpot, Marketo, or similar platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
• Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
• Experience managing multiple campaigns simultaneously and working in a fast-paced environment.
• A plus is knowledge of virtual event platforms like Zoom, WebEx, or similar.
• Strong organizational and time management skills with attention to detail.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience working remotely and managing virtual teams is a plus.
• Familiarity with project management tools such as Asana, Trello, and others.

Key Attributes:

• Self-motivated and able to work independently in a remote environment.
• Excellent communication skills, both written and verbal.
• A team player who is comfortable collaborating with others to achieve common goals.
• A passion for digital marketing and staying up-to-date with industry trends and best practices.

Career Growth:
This role offers significant opportunities for career growth within the company. You will be exposed to high-impact projects and cutting-edge digital marketing practices and have the chance to build and refine digital event marketing strategies that make a tangible difference.