Remote Event Promotion Manager

Location: Remote

Job Type: Full-Time

Department: Marketing

About the Role:

Are you passionate about bringing events to life through strategic promotion and innovative marketing? Do you thrive in a fast-paced, dynamic environment where you can showcase your creativity and analytical skills? If so, we have an exciting opportunity for you!

As a Remote Event Promotion Manager, you will lead our marketing efforts and drive the success of virtual and hybrid events by creating and executing comprehensive promotion strategies. You will work closely with cross-functional teams, including content creators, designers, and sales, to ensure our events reach the right audiences and achieve their goals. This role requires strategic thinking, creativity, and hands-on execution.

Key Responsibilities:

1. Strategy Development:
   • Develop and implement comprehensive event promotion strategies that align with business objectives and target audience profiles.
   • Conduct market research to identify trends, audience behavior, and competitive landscape to inform promotional tactics.
   • Set measurable goals for event promotion campaigns, including registration targets, engagement metrics, and ROI.
2. Campaign Management:
   • Designed and managed multi-channel promotion campaigns across digital platforms, including email marketing, social media, paid advertising, content marketing, and influencer partnerships.
   • Collaborate with the content team to create compelling promotional materials, such as blog posts, press releases, videos, and social media content.
   • Coordinate with designers and developers to produce eye-catching visuals and landing pages that drive conversions.
3. Audience Engagement:
   • Utilize segmentation strategies to target specific audience groups with tailored messaging and offers.
   • Implement lead generation tactics, such as webinars, downloadable resources, and exclusive previews, to attract and nurture potential event attendees.
   • Manage relationships with external partners, such as media outlets, bloggers, and industry influencers, to expand the event's reach.
4. Analytics and Reporting:
   • Monitor and analyze campaign performance using analytics tools. Provide stakeholders with metrics such as registration numbers, engagement rates, and conversion rates.
   • Use data-driven insights to optimize ongoing campaigns and inform future event promotion strategies.
   • Track budget spending across campaigns, ensuring all promotions are executed within the allocated budget.
5. Collaboration and Communication:
   • Work closely with event planners, sales teams, and other stakeholders to ensure promotional activities align with overall event objectives and timelines.
   • Regularly update internal teams on campaign progress, challenges, and successes.
   • Attend virtual meetings and contribute to brainstorming sessions to continuously improve event promotion efforts.
6. Innovative Marketing:
   • Explore and experiment with new promotional channels, technologies, and tactics to stay ahead of industry trends and enhance event visibility.
   • Stay updated on digital marketing trends and best practices, incorporating relevant innovations into promotional strategies.
   • Foster a continuous learning and improvement culture, sharing insights and lessons learned with the broader marketing team.

Qualifications:

• Experience:
  • At least 3-5 years of experience in event promotion, digital marketing, or a related field, preferably in a remote or virtual environment.
  • Proven track record of managing successful event promotion campaigns that meet or exceed goals.
• Skills:
  • Strong understanding of digital marketing channels, including email, social media, SEO, PPC, and content marketing.
  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Analytical mindset with the ability to interpret data and translate it into actionable insights.
  • Proficiency with marketing tools and platforms like Google Analytics, HubSpot, Mailchimp, and social media management tools.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Education:
  • Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree or additional certifications in digital marketing is a plus.
• Personal Attributes:
  • Highly organized, detail-oriented, and able to work independently remotely.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Self-motivated and results-driven, with a strong sense of ownership and accountability.

Benefits:

• Flexibility:
  • Work remotely from anywhere worldwide, with flexible hours that allow for a healthy work-life balance.
  • Enjoy the freedom to create your schedule and work in an environment that suits you best.
• Growth Opportunities:
  • Access to ongoing professional development and training opportunities to enhance your skills and advance your career.
  • Be part of a forward-thinking company that values creativity, collaboration, and continuous improvement.
• Competitive Compensation:
  • Receive a competitive salary, along with performance-based bonuses and incentives.
• Inclusive Culture:
  • Join a diverse, inclusive team that celebrates different perspectives and fosters a supportive work environment.

How to Apply:

We would love to hear from you if you are ready to take on a new challenge and help us make our events successful. Apply with your resume and a cover letter explaining why you are the ideal candidate for this position.