Remote Media Planning and Buying Specialist

Position Overview:

We seek a skilled and strategic Remote Media Planning and Buying Specialist to join our dynamic team. This remote role offers the flexibility to work from anywhere while playing a crucial part in developing and executing media strategies that drive impactful results. As a Media Planning and Buying Specialist, you will create and implement media plans, negotiate with vendors, and analyze campaign performance to ensure optimal media placement and budget utilization.

Key Responsibilities:

1. Media Strategy Development:
   • Collaborate with clients or internal stakeholders to understand their marketing objectives, target audience, and budget.
   • Develop comprehensive media strategies and plans that align with the overall marketing goals and objectives.
   • Research and analyze media trends, audience insights, and competitive landscape to inform strategic decisions.
2. Media Planning:
   • Identify and select appropriate media channels (e.g., digital, print, TV, radio) based on the target audience and campaign objectives.
   • Create detailed media plans that outline media channels, budgets, timing, and expected outcomes.
   • Ensure cost-effective media plans deliver maximum reach and impact within the allocated budget.
3. Media Buying:
   • Negotiate and purchase media space or time from media vendors, ensuring favorable rates and terms.
   • Manage relationships with media vendors, including negotiating contracts and resolving any issues.
   • Monitor and optimize media buys to ensure they align with the media plan and deliver desired results.
4. Campaign Management:
   • Oversee the execution of media campaigns, ensuring they are launched on time and within budget.
   • Track and analyze campaign performance metrics, such as impressions, clicks, conversions, and ROI.
   • Adjust media strategies and tactics based on performance data and market conditions.
5. Reporting and Analysis:
   • Prepare detailed reports on media campaign performance, including insights and recommendations for future campaigns.
   • Use analytics tools to measure and evaluate the effectiveness of media placements and overall media strategy.
   • Provide regular updates to clients or stakeholders on campaign progress and performance.
6. Budget Management:
   • Develop and manage media budgets, ensuring that expenditures are within allocated limits and resources are used efficiently.
   • Monitor and track media spending, making adjustments as necessary to optimize budget utilization.
7. Collaboration and Communication:
   • Work closely with internal teams, such as marketing, creative, and analytics, to ensure cohesive campaign execution.
   • Communicate effectively with clients or stakeholders, providing updates and addressing concerns or questions.
   • Maintain strong relationships with media vendors and industry contacts to stay informed about new opportunities and trends.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven experience (3+ years) in media planning and buying, preferably in a remote or flexible work environment.
• Strong knowledge of media channels, including digital, print, TV, radio, and emerging platforms.
• Proficiency in media planning and buying tools, such as media planning software and analytics platforms.
• Excellent negotiation skills with a track record of securing favorable media rates and terms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with clients, vendors, and internal teams.
• Self-motivated and able to work independently in a remote setting, managing time and priorities effectively.

Preferred Qualifications:

• Experience with programmatic media buying and ad tech platforms.
• Familiarity with advanced analytics tools and methods.
• Certification in media planning or buying (e.g., Media Planning Certification).

Work Environment:

This remote position allows you to work from anywhere with a stable internet connection. The role requires occasional meetings or calls scheduled during standard business hours. The successful candidate will be comfortable working independently and managing their workload remotely.

If you are a strategic thinker passionate about media planning and buying and thrive in a remote work environment, we encourage you to apply for this exciting opportunity. Join our team and help shape impactful media strategies that drive success for our clients and stakeholders.