Senior Online Media Buyer
Description
Senior Online Media Buyer
Location: Remote
Job Description:
We seek a highly skilled and experienced Senior Online Media Buyer to join our dynamic team. This remote position requires a strategic thinker with a strong background in digital media buying and a proven track record of driving successful online advertising campaigns. As a Senior Online Media Buyer, you will develop, execute, and optimize media strategies to achieve our marketing goals.
Key Responsibilities:
- Strategic Media Planning:
- Develop comprehensive media buying strategies to align with business objectives and target audience profiles.
- Conduct market research and analysis to identify trends, opportunities, and competitive insights.
- Collaborate with marketing teams to integrate media plans with overall marketing strategies and campaigns.
- Campaign Management:
- Planned, executed, and managed online advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks.
- Oversee campaign budgets, ensuring optimal allocation and cost efficiency.
- Monitor and analyze campaign performance, making data-driven adjustments to improve ROI and achieve key performance indicators (KPIs).
- Vendor and Platform Relations:
- Build relationships with media vendors, platforms, and partners to negotiate favorable rates and placements.
- Stay up-to-date with industry developments, platform updates, and emerging technologies to leverage new opportunities.
- Analytics and Reporting:
- Utilize analytics tools and platforms to track campaign performance, generate reports, and provide actionable insights.
- Analyze data to evaluate the effectiveness of media strategies and make recommendations for improvement.
- Present campaign performance and insights to stakeholders and senior management.
- Creative Collaboration:
- Work closely with creative teams to develop compelling ad creatives and messaging that resonate with target audiences.
- Ensure creative assets are optimized for various platforms and align with brand guidelines.
- Optimization and Testing:
- Implement A/B testing and other optimization techniques to enhance campaign performance.
- Identify and address underperforming areas within campaigns and apply corrective measures.
- Budget Management:
- Manage and allocate media budgets effectively, ensuring cost-efficient ad spend.
- Forecast media spending and track expenses against budget to maintain financial control.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field; advanced degree is a plus.
- Minimum of 5 years of experience in online media buying, focusing on digital advertising platforms and strategies.
- Proven track record of managing successful online ad campaigns and achieving measurable results.
- Strong understanding of digital advertising platforms, including Google Ads, social media channels, and programmatic advertising.
- Proficiency in analytics tools (e.g., Google Analytics, Facebook Insights) and the ability to interpret data to drive decision-making.
- Excellent negotiation skills and strong relationships with media vendors and partners.
- Exceptional organizational and project management skills, with the ability to handle multiple campaigns and deadlines.
- Creative thinking and problem-solving skills, with a keen eye for detail and a passion for staying ahead of industry trends.
- Strong communication skills, both written and verbal, with the ability to present complex information clearly to stakeholders.
Preferred Qualifications:
- Certification in Google Ads, Facebook Blueprint, or other relevant industry credentials.
- Experience with marketing automation tools and CRM systems.
- Knowledge of emerging digital media trends and technologies.
Benefits:
- Competitive salary and performance-based incentives.
- A flexible remote work environment with a supportive team culture.
- Opportunities for professional development and career growth.
- Comprehensive health and wellness benefits.
- Generous paid time off and holiday policies.
Suppose you are a results-driven professional with a passion for digital media and a proven ability to execute impactful advertising campaigns. In that case, we encourage you to apply for the Senior Online Media Buyer position. Join us in shaping the future of online media and significantly impacting our marketing efforts.
