Senior Remote Change Management Consultant
Description
Virtual Social Media Advertising Manager
Location: Remote
Employment Type: Full-time
About the Role:
We seek a dynamic and experienced Virtual Social Media Advertising Manager to join our team. In this role, you will be responsible for developing and implementing strategic social media advertising campaigns that drive brand awareness, engagement, and conversions. This is a fully remote position, offering flexibility and the opportunity to work from anywhere while making a significant impact on our digital marketing efforts.
Key Responsibilities:
- Strategy Development:
- Design and execute comprehensive social media advertising strategies that align with business goals.
- Conduct market research and competitive analysis to identify opportunities and trends in social media advertising.
- Create and maintain a social media advertising calendar that outlines content, promotions, and campaigns across all platforms.
- Campaign Management:
- Plan, executed, and managed paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Develop ad creatives, including copy, images, and videos, that resonate with the target audience and drive engagement.
- Monitor and optimize campaign performance in real-time, making adjustments to bids, budgets, and targeting to maximize ROI.
- A/B test ad variations to identify the most effective messaging and creatives.
- Analytics and Reporting:
- Track and analyze key performance metrics (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Prepare detailed reports on campaign performance, highlighting insights and recommendations for future campaigns.
- Use data-driven insights to continuously refine and improve advertising strategies.
- Audience Targeting and Segmentation:
- Develop and implement advanced audience segmentation strategies to target the most relevant audiences for each campaign.
- Utilize platform-specific tools and features, such as Facebook's Custom Audiences or LinkedIn's Matched Audiences, to enhance targeting precision.
- Stay informed on changes in platform algorithms and targeting options to ensure campaigns are always optimized.
- Budget Management:
- Manage and allocate the advertising budget effectively across various social media channels.
- Forecast and report on monthly, quarterly, and annual ad spend, ensuring campaigns remain within budget.
- Identify opportunities to maximize the impact of advertising dollars by leveraging cost-effective strategies.
- Collaboration:
- Work closely with the content creation team to ensure that all ad creatives align with the overall brand messaging and aesthetic.
- Coordinate with the marketing team to integrate social media advertising efforts with broader marketing campaigns and initiatives.
- Liaise with external vendors, such as graphic designers or video producers, as needed to create high-quality ad content.
- Staying Current:
- Keep up-to-date with the latest trends and best practices in social media advertising.
- Attend webinars, conferences, and other professional development opportunities to enhance skills and knowledge.
- Regularly review industry blogs, reports, and case studies to stay informed about changes in social media platforms and advertising strategies.
- Compliance and Ethical Advertising:
- Ensure all social media advertising campaigns comply with platform-specific guidelines and legal regulations.
- Promote ethical advertising practices that respect consumer privacy and data protection laws.
Qualifications:
- Experience: Minimum of 3-5 years of experience in social media advertising, with a proven track record of managing successful campaigns.
- Skills:
- Strong understanding of social media platforms, their ad formats, and audience targeting options.
- Proficient in using advertising tools such as Facebook Ads Manager, Google Analytics, LinkedIn Campaign Manager, etc.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Creative thinking and the ability to develop compelling ad copy and visuals.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Education: A Bachelor's degree in Marketing, Advertising, Communications, or a related field is preferred but not mandatory.
- Technical Skills: Familiarity with graphic design software (e.g., Adobe Creative Suite) and video editing tools is a plus.
- Communication: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and concisely.
Personal Attributes:
- Self-motivated: Ability to work independently in a remote environment while maintaining high productivity.
- Detail-oriented: Strong attention to detail, ensuring that all campaigns are executed flawlessly.
- Adaptable: Ability to quickly adapt to changes in social media platforms and algorithms.
- Team Player: Collaborative attitude, willing to work with diverse teams across various time zones.
- Innovative: Constantly seeks out new and innovative ways to improve advertising performance and achieve business objectives.
Benefits:
- Flexible Work Environment: Enjoy the freedom to work from anywhere with a stable internet connection.
- Competitive Salary: Based on experience and qualifications.
- Professional Development: Opportunities for continuous learning and career growth.
- Work-Life Balance: We value work-life balance and provide flexible working hours to support your well-being.
How to Apply:
If you are passionate about social media advertising and ready to make a significant impact in a dynamic remote role, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and why you would be a great fit for this position. We look forward to reviewing your application