Virtual Event Publicity Coordinator

Position Type: Full-time, Remote
Location: Remote (Global)
Reports to: Marketing and Communications Manager

Job Summary:

The Virtual Event Publicity Coordinator develops and executes comprehensive publicity strategies for virtual events. This role drives awareness, engagement, and attendance across multiple platforms. The ideal candidate is a highly organized and creative professional passionate about event promotion, digital marketing, and public relations. The role requires excellent communication skills, strategic thinking, and a deep understanding of online engagement.

Key Responsibilities:

1. Event Publicity Planning and Strategy

• Develop Publicity Campaigns: Create and implement innovative publicity campaigns for virtual events that align with the overall marketing and communication strategy. Ensure campaigns are designed to maximize reach, impact, and engagement.
• Identify Target Audiences: Conduct market research to identify and segment target audiences for each event. Tailor publicity efforts to appeal to different demographics and psychographics.
• Content Creation: Produce engaging content for press releases, media kits, blog posts, social media, newsletters, and other promotional materials. Ensure all content is consistent with the event’s brand and message.
• Timeline Management: Establish and manage a detailed timeline for all publicity activities, ensuring milestones are met and adjustments are made as needed.

2. Media Relations

• Media Outreach: Build and maintain relationships with journalists, bloggers, influencers, and other media representatives. Pitch story ideas and secure media coverage to enhance event visibility.
• Press Materials: Write and distribute press releases, media advisories, and other materials. Ensure these materials are accurate, compelling, and adhere to brand guidelines.
• Media Monitoring: Track and analyze media coverage before, during, and after the event. Provide regular reports on media coverage and the effectiveness of publicity efforts.
• Press Coordination: Organize virtual press conferences, media briefings, and interviews with event speakers and organizers. Handle media inquiries and provide necessary materials and support.

3. Social Media Management

• Social Media Strategy: Develop and execute a social media strategy that supports the event’s publicity goals. Create a content calendar and schedule posts to ensure consistent engagement before, during, and after the event.
• Platform Management: Manage the event's social media profiles, including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, and YouTube. Monitor platforms for engagement and respond promptly to comments and messages.
• Influencer Collaboration: Identify and collaborate with relevant influencers to amplify event promotion. Negotiate partnerships and ensure content aligns with event messaging.
• Analytics and Reporting: Use analytics tools to track social media performance. Provide insights and recommendations to improve future campaigns.

4. Stakeholder Coordination

• Collaboration with Internal Teams: Work closely with event organizers, marketing teams, and content creators to ensure cohesive messaging and promotion across all platforms.
• Partnership Development: Establish and nurture partnerships with external organizations, sponsors, and stakeholders to enhance event visibility and reach.
• Speaker and Talent Liaison: Coordinate with event speakers, performers, and talent to ensure their involvement is highlighted in publicity efforts. Please provide them with promotional materials and support.

5. Post-Event Analysis

• Event Evaluation: Conduct a comprehensive post-event analysis to assess the success of publicity efforts. Measure metrics such as media coverage, social media engagement, and attendee feedback.
• Report Writing: Compile and present detailed reports on the outcomes of publicity campaigns, including key learnings and recommendations for future events.
• Continuous Improvement: Use insights from post-event analysis to refine publicity strategies for future events, ensuring continuous improvement in approach and execution.

6. Crisis Communication

• Crisis Management: Develop and execute crisis communication plans as needed. Manage negative publicity or unforeseen challenges that may arise before, during, or after the event.
• Rapid Response: Monitor social media and media coverage for potential issues. Respond quickly and effectively to mitigate any negative impact on the event or organization.

Required Skills and Qualifications:

• Bachelor’s Degree in Public Relations, Communications, Marketing, or a related field.
• Experience: Minimum of 3 years of experience in event publicity, digital marketing, public relations, or a similar role, preferably in a virtual environment.
• Strong Writing Skills: Exceptional writing and editing skills, with the ability to craft compelling narratives across various platforms.
• Media Relations: Proven track record of securing media coverage and managing relationships.
• Social Media Expertise: Deep understanding of social media platforms, tools, and best practices. Experience with social media management and analytics tools is essential.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously. Attention to detail and ability to meet tight deadlines.
• Communication: Excellent verbal and written communication skills, with the ability to effectively convey ideas to diverse audiences.
• Tech-Savvy: Proficient in using digital tools and platforms relevant to event publicity, including content management systems, email marketing software, and media monitoring tools.
• Creative Thinking: Ability to develop innovative publicity strategies and content that captures attention and drives engagement.
• Team Player: Collaborative mindset with the ability to work effectively with cross-functional teams.

Preferred Qualifications:

• Experience with Virtual Events: Familiarity with the unique challenges and opportunities of promoting virtual events.
• Crisis Communication Experience: Experience in managing crisis communication in a fast-paced environment.
• Multilingual: Proficiency in multiple languages is a plus, particularly for global event promotion.

Work Environment:

This is a fully remote position. The Virtual Event Publicity Coordinator should have a reliable internet connection and a conducive workspace for virtual collaboration. Flexibility in working hours may be required to accommodate global events.

Application Process:

Interested candidates are encouraged to apply with a resume and cover letter detailing their relevant experience and explaining why they are a good fit for this role.