Virtual External Communications Consultant

Position Type: Full-Time
Location: Remote
Industry: Communications and Public Relations

Overview

The Virtual External Communications Consultant will be critical in developing and executing communication strategies that enhance the brand's image, strengthen its relationship with external stakeholders, and effectively communicate its values and messages to a global audience. This role requires a highly skilled and experienced communications professional who excels in strategic planning, content creation, media relations, and digital communication. The ideal candidate will possess a deep understanding of public relations and corporate communications and the ability to manage complex communication projects in a fast-paced environment.

Key Responsibilities

1. Strategic Communication Planning:

• Develop and implement comprehensive external communication strategies aligned with the company’s goals and objectives.
• Identify key messaging opportunities and create communication plans that effectively reach and engage target audiences, including customers, media, partners, and other external stakeholders.
• Regularly assess communication strategies and adjust to meet changing business needs and market conditions.

2. Content Creation and Management:

• Lead the development of high-quality, compelling content for various communication channels, including press releases, articles, blogs, social media posts, newsletters, and reports.
• Ensure consistency of messaging across all platforms and maintain a coherent voice that aligns with the brand's identity.
• Oversee the editorial process, including drafting, editing, and proofreading materials to ensure accuracy, clarity, and alignment with strategic goals.

3. Media Relations:

• Build and maintain strong relationships with key media contacts, journalists, and influencers to promote the company’s initiatives, products, and services effectively.
• Act as the primary point of contact for media inquiries, ensuring timely and appropriate responses that protect and enhance the company’s reputation.
• Develop and distribute press releases, media kits, and other materials to generate positive coverage in relevant media outlets.

4. Crisis Communication Management:

• Develop and implement crisis communication plans to manage potential risks and protect the company's reputation during challenging situations.
• Provide expert advice and support to senior leadership during crises, ensuring clear, transparent, and consistent communication with external stakeholders.
• Monitor public sentiment and media coverage during crises and adjust communication strategies.

5. Digital Communication and Social Media:

• Oversee the company’s digital communication efforts, including website content, social media channels, and email marketing campaigns.
• Develop and execute social media strategies that engage target audiences, increase brand visibility, and drive traffic to the company’s digital platforms.
• Analyze the performance of digital communication initiatives and provide insights and recommendations for continuous improvement.

6. Stakeholder Engagement:

• Identify and engage with key external stakeholders, including industry partners, community leaders, and advocacy groups, to build and strengthen relationships.
• Coordinate and manage external events, conferences, and webinars that promote the company’s thought leadership and expertise.
• Serve as a company representative at external forums, ensuring consistent and positive messaging.

7. Performance Measurement and Reporting:

• Establish metrics and KPIs to measure the effectiveness of external communication strategies and initiatives.
• Prepare regular reports and presentations for senior management, highlighting the impact of communication efforts and recommending areas for improvement.
• Utilize data and analytics to inform decision-making and optimize communication strategies.

Required Qualifications

Education and Experience:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field. A Master’s degree is preferred.
• Minimum of 5 years of experience in external communications, public relations, or a related field, preferably within a corporate or agency setting.
• Proven track record of developing and executing successful communication strategies that drive brand awareness and engagement.

Skills and Competencies:

• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Strong media relations experience, including the ability to pitch stories, secure coverage, and manage media relationships.
• Proficiency in digital communication tools, including social media platforms, content management systems, and analytics tools.
• Excellent interpersonal and communication skills, with the ability to interact effectively with various stakeholders.
• Strong project management skills with the ability to handle multiple projects simultaneously and meet tight deadlines.
• Ability to work independently and collaboratively in a remote environment.

Personal Attributes:

• Highly motivated, proactive, and results-oriented with a passion for communications and public relations.
• Creative thinker who can generate innovative ideas and solutions to complex communication challenges.
• Adaptable and flexible, able to thrive in a dynamic and fast-paced environment.
• Strong ethical standards and a commitment to maintaining confidentiality and integrity.

Work Environment

This is a remote position that offers flexibility and autonomy. The successful candidate will have access to a virtual work environment with collaborative tools and resources. Regular virtual meetings, communication with team members, and ongoing professional development opportunities will be provided.

How to Apply

Interested candidates should submit a resume, cover letter, and portfolio of relevant work samples.